Heil Farid becomes Farid Hillend Engineering
Heil Farid European Company Limited is pleased to announce that on 1st January 2017 HEIL FARID European Company Limited will become Farid Hillend Engineering Limited. This represents a name change only, our company registered office/address and registration number remains unchanged.
This name change, the ‘evolution of the species’ as featured at this year’s RWM – CIWM Exhibition, results from the purchase of Heil Europe Ltd in 2013. The original acquisition agreement obtained by Farid European Group on behalf of Heil Farid European Company Limited permitted the use of the Heil brand for a four-year period. This period expires on 31st January 2017.
The acquisition of Heil Europe was brought about to strengthen Farid’s position in the UK and across Europe, increase the product range and strengthen the services offered to customers. This has proved immensely successful and we are delighted to confirm that the products (Powerlink, TwinTrak, Big Bite – rear end loaders and Euro Half Pack – front end loaders) produced under the Heil brand name will continue to be produced on the same site by the same teams under the new Farid Hillend Engineering Limited brand.
With a recognised depth of design, manufacturing knowledge, assembly of products, coupled with experience and knowledge of waste vehicle user requirements, Farid Hillend Engineering Limited is fully committed to continuing to provide the premier class of products and customer care for which its reputation has evolved over the last century.
In the words of Heil Farid’s Sales and Marketing director, Kevin Crowder, “the journey from Heil Europe to the new company name is something akin to the ‘evolution of the species’. We are proud to expand and explain this theory as follows:”
The Heil evolution began in 1901 in a small rented building in Milwaukee, Wisconsin, by Julius P. Heil. His first garbage trucks (refuse collection vehicles) were built for the city of Milwaukee in the early 1900s.
In 1971 Jack Allen (Sales & Service) Limited (JA) brought the Heil ‘garbage truck’ across the Atlantic and after modifications to suit the UK it soon became a UK market leader.
In May of 1973, the body manufacturing plant was opened in Hillend, (Dunfermline near Edinburgh) Scotland. Its original name was derived from an acronym of Heil – Hillend Environmental Industries Ltd (HEIL). Later the Dover Group (Heil owners at the time) and JA parted company allowing the newly named Heil Europe to further develop its products into Europe.
After purchasing the manufacturing plant in Hillend in January 2013 and acquiring the sole rights to the Heil product in the UK and Europe the new company Heil Farid European Company Limited was formed. The acquisition agreement obtained by Farid European Group on behalf of the Heil Farid European Company Limited allowed the retention of the Heil company name and logo for a four-year period. Hence, effective from 1st January 2017, the evolution ends with the company being renamed Farid Hillend Engineering Limited.